Vacant Shops May Never Be the Same Again
Technology developed by Scottish firm Motomedia may revolutionize the way vacant shops are utilized. The company's innovative technology can transform the windows of an empty shop into a "living, talking advert".
Creating a Unique Shopping Experience
During the London launch of American band LCD Soundsystem's album Sound Of Silver, shoppers were captivated when Motomedia's technology was used. The band's images were projected onto the shop's window panes, effectively turning the entire window into a loudspeaker. The use of sound grabbed the attention of passers-by, who were left wondering where the sound was coming from.
Following this successful trial, Motomedia is now set to bring this unique shopping experience to Glasgow. Virgin has selected Glasgow as one of five locations across the UK where Motomedia's technology will be used to promote the new Chemical Brothers album.
Transforming Empty Spaces
Kenny MacLean, the founder of Motomedia, conceived the idea out of frustration while walking through Glasgow's West End. He noticed numerous expensive billposting sites, while nearby there were empty business units that could be put to good use. MacLean saw the potential to generate additional revenue and breathe new life into these deserted units through his technology.
Motomedia's technology does not replace the importance of leasing an empty unit but offers an opportunity to turn it into a revenue-generating space. This innovative approach resonated with big players in the advertising industry, attracting interest from brands such as Adobe, Baileys Irish Cream, and Captain Morgan.
Measuring Ad Impact
What sets Motomedia apart is the incorporation of state-of-the-art technology that allows advertisers to measure the impact of their ads. By tracking the number of people viewing the ads and the duration of their engagement, advertisers gain valuable insights into consumer behavior. For example, when Motomedia promoted American rap star Mims in London's Shepherd's Bush, the firm estimated that 200,000 people were seeing the advertisement every week.
MacLean emphasizes that he thinks like a retailer rather than a marketer, making the focus all about driving sales. Motomedia also has the capability to recognize the gender of the viewer and tailor the content accordingly, enhancing the personalization aspect of their advertising solutions.
Affordable and Accessible Advertising
The cost of a Motomedia advertisement depends on the client's budget, with location being a key factor. Prices can range from £25,000 for a month-long campaign to £2,000 for a week. MacLean strives to make their advertising solutions affordable and accessible for clients.
Motomedia is best suited for advertising media products, according to MacLean. To further expand their reach, the company is already planning a modified version of their technology called Street Level TV. This new venture will beam TV ads onto shop windows, providing clients with an effortless way to utilize existing content for advertising purposes. The popular TV show, The X Factor, has already signed up to have clips shown advertising the program.
Hotels: Offering a Comfortable Stay for Travelers
When it comes to traveling, finding the perfect accommodation is crucial for a comfortable stay. Hotels play a vital role in providing travelers with a convenient and enjoyable experience. From luxury resorts to budget-friendly options, the hotel industry offers a range of choices to cater to diverse traveler preferences.
Luxury and Comfort
Luxury hotels aim to provide guests with an indulgent and pampering experience. Lavish amenities, spacious rooms, elegant decor, and exceptional service are some of the key features of these establishments. From high-end restaurants and spas to breathtaking views and personalized concierge services, luxury hotels offer a truly immersive experience for travelers seeking a memorable stay.
Mid-Range Hotels: Balance Between Comfort and Affordability
For travelers looking for a comfortable stay without breaking the bank, mid-range hotels offer a great balance between comfort and affordability. These hotels provide clean and comfortable rooms, basic amenities, and often include services such as complimentary breakfast, Wi-Fi, and fitness facilities. Mid-range hotels cater to both business travelers and vacationers, ensuring a pleasant stay at a reasonable price.
Budget-Friendly Options: Affordable Accommodation for All
Travelers on a tight budget can still find suitable accommodation through budget-friendly hotels. These establishments focus on providing clean and functional rooms at an affordable price. While the amenities may be more basic, budget hotels ensure that guests have a comfortable and convenient stay, often including essentials such as Wi-Fi, parking, and 24-hour front desk service.
Hotels: More Than Just a Place to Sleep
Hotels not only offer beds for weary travelers but also act as a hub for various activities and services. Many hotels feature on-site restaurants, bars, and lounges, allowing guests to indulge in fine dining or unwind with a drink after a long day of exploring. Additionally, hotels often provide conference and meeting facilities, making them an ideal choice for business travelers and corporate events.
The hotel industry plays a vital role in the tourism sector, supporting local economies and creating employment opportunities. Whether it's a luxury resort, mid-range hotel, or budget-friendly option, hotels strive to provide a comfortable and enjoyable experience for travelers worldwide.