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Scottish Sunday: Crack down on preachers’ attacks on minorities at Holyrood

Tennent's 1885 Brand Expansion in Scotland and Northern Ireland

One of Scotland's leading brewers, Tennent Caledonian Breweries (TCB), is set to make a fresh attempt to enter the lucrative "world lager" market. The company plans to launch its Tennent's 1885 brand in supermarkets and off-licences across Scotland and Northern Ireland in the coming weeks. Previously available only abroad, this strategic move is aimed at tapping into the growing demand for world lager. With the brand's history dating back to 1885, Tennent's is confident it can make a successful entry into this market segment.

The Return to a Previously Failed Market

In the 1990s, Tennent Caledonian Breweries introduced the Tennent's Gold Bier brand in an attempt to break into the world lager market. Despite multiple relaunches and positive consumer tests, the brand failed to gain traction. However, armed with valuable consumer research and a substantial six-figure investment, TCB is eager to try again with their new 1885 brand.

Targeting the 25 to 34-Year-Old Market Segment

Tennent's 1885 will be specifically marketed to consumers aged 25 to 34 years. Packaged in 330ml bottles instead of cans, this lager boasts an alcohol content of 5%, slightly higher than the standard Tennent's Lager. The brand currently enjoys success in markets such as Italy, Spain, North America, and New Zealand, with North America showcasing the most remarkable growth. While TCB declined to share sales figures for individual markets, it is evident that the brand is thriving in North America.

Competition and Expansion Plans

In the world lager market, Tennent's 1885 will face competition from other InBev-owned brands like Staropramen and Brahma. Nonetheless, TCB aims to extend the distribution of their new brand to selected bars in the near future. The initial supermarket rollout will be led by Morrisons, followed by other major retailers such as Tesco, Sainsbury, Asda, and various off-licences. Recognizing the growing demand for world lagers, TCB sees an opportunity to capture a portion of this market despite their existing strong position with Tennent's Lager.

Supporting the Claim of a Gap in the Market

Tennent's senior brand manager, Nicola Trainor, emphasized that the presence of 1885 in the market would not cannibalize the sales of other InBev world lager brands. She mentioned that non-InBev brands still hold a significant volume share, and consumer feedback indicates a strong interest in their new lager. Although specific market share targets were not disclosed, the brewer remains confident about the brand's potential.

Addressing Preachers' Attacks on Minorities

The Scottish Scottish Sunday highlights a second crucial topic that demands attention: the prevalence of preachers' attacks on minorities at Holyrood. The issue centers on discriminatory and hateful speech delivered by certain preachers, causing distress and fostering an atmosphere of intolerance within the community.

There is a pressing need for the Holyrood parliament and legal authorities to implement measures that crack down on these attacks and protect the rights of minorities. By holding these preachers accountable for their harmful rhetoric, Scotland can send a strong message that discrimination and hate speech will not be tolerated.

It is essential to promote inclusivity and ensure that places of worship, such as Holyrood, remain safe spaces for all individuals, regardless of their race, religion, or background. By addressing this issue head-on, Scotland can set an example for other regions, demonstrating a commitment to diversity, tolerance, and equality.

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