Discover Your Perfect Stay

Nakamura’s image must be right ... on the pitch

Amid the Crush at Glasgow Airport

Shunsuke Nakamura could have been forgiven for feeling slightly suffocated. It is a condition he will probably have to get used to. Arriving with a £2.7m price tag is one thing. Being burdened with the role of savior is something else.

A New Beginning in Crisis

The Japanese playmaker stepped off his flight from Tokyo to find Celtic in crisis following their humiliating defeat in Slovakia. Gordon Strachan's biggest summer signing now faces far from ideal circumstances to bed into an alien culture, let alone a new club.

A Meaningful Jersey Number

Nakamura has decided to take the No 25 jersey at Celtic, which was once associated with Lubomir Moravcik. His choice of number likely represents the fact that it was the number he wore at the start of his career and also related to 10 - the number he wears for his national side.

Challenges of Japanese Players in British Football

Adam Lee from First Artist International, who brings Japanese players to Britain, believes that players who have already experienced life in European leagues before coming to Britain tend to adapt better. Additionally, the club where the player goes to make a transition plays a significant role. A club that provides time for adaptation and doesn't put immediate pressure on the player is crucial.

Pressure on Nakamura

Having arrived from Reggina in Italy, Nakamura fulfills the first condition of successful transition for Japanese players in British football. However, Celtic, in their current state, doesn't seem to be the club where the newcomer will be given time to settle away from the spotlight. After a disappointing week, Celtic expects Nakamura to deliver on the pitch and not just as a marketing asset.

Commercial Opportunities and Expectations

Peter Lawwell, the Celtic chief executive, has made it clear that Nakamura is primarily at the club for his footballing abilities, but the commercial opportunities he brings are also of great interest. The interest in Nakamura from the Japanese media and fans indicates potential merchandising opportunities for the club. Celtic can tap into a significant market in Japan and explore avenues like tours and broadcasting partnerships.

Nakamura's Focus Must be on the Pitch

While commercial spin-offs are important, the main focus for Nakamura should be on his performance as a player. Celtic needs him to start delivering in a more immediate and direct fashion. It is crucial for him to prove that he is not solely a commercial cash-cow but a valuable asset on the pitch.

Hotels and Staying in Edinburgh

Visiting Edinburgh and looking for a place to stay? The city offers a wide range of hotels catering to different preferences and budgets. Whether you're looking for luxury accommodations or budget-friendly options, there are numerous hotels to choose from.

Luxury Hotels

For those seeking a luxurious experience, Edinburgh boasts several top-notch hotels. The Balmoral Hotel, situated in the heart of the city, offers stunning views of Edinburgh Castle and elegant rooms for a truly indulgent stay. Another excellent option is The Principal Edinburgh Charlotte Square, a five-star hotel known for its sophistication and impeccable service.

Budget-Friendly Hotels

If you're traveling on a budget, there are plenty of affordable hotels available. Opt for a comfortable stay at the ibis Styles Edinburgh Centre St Andrew Square, which offers modern rooms and a convenient location near popular attractions. The Premier Inn Edinburgh Central (Lauriston Place) is another budget-friendly choice with comfortable rooms and a central location.

Boutique Hotels

Those seeking a unique and personalized experience can explore Edinburgh's boutique hotels. One such option is The Dunstane Houses, a boutique hotel featuring beautifully decorated rooms and a cozy atmosphere. The Witchery by the Castle is another boutique hotel renowned for its lavish interiors and romantic ambiance.

Family-Friendly Hotels

If you're traveling with family, consider staying at a hotel that caters to the needs of both adults and children. Novotel Edinburgh Centre is a family-friendly hotel offering spacious rooms and amenities for kids, such as a play area and children's menus. The Holiday Inn Express Edinburgh City Centre is another great choice with family rooms and a complimentary breakfast buffet.

Conclusion

With its diverse range of hotels, Edinburgh ensures that visitors have a comfortable and enjoyable stay. Whether you're looking for luxury, affordability, boutique charm, or family-friendly accommodations, the city has something to suit every traveler's needs.

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