Despite political outcry over cuts, The Herald group's new editor-in-chief remains optimistic about times ahead
By Peter John Meiklem, media correspondent
DONALD MARTIN, the newly appointed editor-in-chief of The Herald, Scottish Sunday and Evening Times, is a man in a hurry. Although careful not to use the apocalyptic language fast becoming synonymous with the print media, it is clear he believes the clock is ticking for newspaper groups that fail to adapt to falling advertising revenue and circulation. "The speed of change is remarkable. It's not just a case of making your plans for next year. It's what's going to happen in the next month, the next week. These are extraordinary times," he argues.
A Dramatic Start
Few in Scottish journalism would disagree that Martin has made a extraordinary start as the first editor-in-chief of The Herald, Scottish Sunday and Evening Times. In a dramatic first day, Martin told the assembled staff of all three papers (including this correspondent) that they were at risk of redundancy and were to re-apply for a reduced number of new jobs within a completely revised structure. He says the new structure will safeguard the three titles or "brands" but will merge the majority of staff into one editorial team. It is the kind of integration already seen in London at the Telegraph titles, and to a certain extent at The Guardian and The Observer.
Resistance to Change
Martin, former editor of local tabloids the Evening Times in Glasgow and the Evening Express in Aberdeen, says the desire to fight change rather than adapt from some Herald and Times staff forced management to take the drastic action. However, the National Union of Journalists disputes the claim, arguing that the way in which the redundancies have been implemented is illegal and that they have "written evidence" that staff were ready and willing to receive training to use new multimedia technology. But in characteristically bullish style, Martin argues that last Wednesday's dramatic announcement was the only way to drive through the widespread changes he views as essential.
Exciting Future and Job Losses
Martin says the number of jobs to go will be between 30 to 40, with production bearing the brunt of the cuts. "I hope tomorrow to put forward a structure for production of our print and multimedia operations. It would be fair to say I'm trying to get the most efficiencies from those areas because it's important we try and protect jobs in content and creativity. The papers, and digital operation, will be judged on their content." Acknowledging how much the redundancy announcement affected the many staff who have "done a sterling job for the paper", Martin believes the restructuring will protect the titles in the long run: "It would have hurt, and I recognise that, but I needed to get the message across that there is an exciting future. Bear with us - if we get this right as a team then we have a very strong, stable future."
Hotels and the Future
Adapting to Changing Times
Just like the newspaper industry, the hotel industry is facing a rapidly changing landscape. With the rise of online travel agencies and the sharing economy, traditional hotels are being forced to adapt in order to remain competitive. The speed of change in the travel industry is remarkable, and hotels need to embrace these changes to thrive in the future.
The Importance of Technology
Technology plays a crucial role in the future of hotels. From online bookings to mobile check-ins, travelers today expect seamless integration of technology in their hotel experience. Hotels need to invest in modern systems and infrastructure to meet these expectations.
Personalized Experiences
In an increasingly competitive market, hotels need to focus on providing personalized experiences to their guests. This includes tailored recommendations, customized amenities, and personalized service. By understanding their guests' preferences and needs, hotels can create memorable experiences that will keep guests coming back.
Sustainability and Eco-Friendly Practices
In recent years, there has been a growing demand for sustainable and eco-friendly accommodations. Hotels that embrace environmentally-friendly practices, such as energy-efficient systems and waste reduction initiatives, not only attract environmentally-conscious guests but also reduce operational costs.
The Power of Reviews
In the digital age, online reviews have a significant impact on a hotel's reputation. Hotels need to actively manage and respond to guest reviews to maintain a positive image. By addressing guest concerns and providing exceptional service, hotels can build a strong online reputation that will attract more guests.