Home
July 18, 2008 Est 1999 Scotland's award-winning independent newspaper
Your name can reveal your status

NEW SOFTWARE which can tell a person's social, cultural and ethnic status from their surname is being offered to local authorities to help them deliver services more effectively.

The Mosaic Origins classification system has been developed by credit reference company Experian, which has created a database of more than 1.5 million surnames and 500,000 first names from all over the world.

They hope the system, which costs £4000 for one year, can be used to target resources for public services and businesses.

Professor Richard Webber of University College London, who created the software, said: "Why this is useful, particularly to local authorities, is that they have to make attempts to ensure their services are used by all the different communities living in their area.

"For example if they have diabetes screening centres or libraries they don't know if there are communities who never use these services. What they can now do is buy this software and put through all the names of their service users and identify the numbers belonging to different communities."

The system is thought to be the most detailed of its kind as it goes beyond the data collected on censuses or self-reporting data collection. It can identify a person's name as originating from Ireland or India, for example, and can then determine whether you are likely to be Muslim, Sikh or Catholic.

Webber said they were able to classify the social class of names by looking at people's geographical location.

He said: "In the UK most surnames are not really linked with social class, but if you take an Asian name like Patel you find they live in much more middle class areas than other Indian names.

"In Scotland you have Indians more from the east of India who are well educated and most likely to be doctors and professionals and live in neighbourhoods where there are more white people."

Webber said the same analysis was more difficult with British surnames, and that first names were more telling of a person's social class with people called Philip generally being better off than those called Wayne.

Share this story on: Digg | del.icio.us | Furl | reddit | NowPublic | Yahoo!
Posted by: Plobotsky on 11:44pm Sat 2 Jun 07
What is the social, cultural and ethnic status of a Plobotsky?
Posted by: ksd on 2:46am Sun 3 Jun 07
Ridiculous. Trash this....
Posted by: donald anderson, glasgow on 5:40am Sun 3 Jun 07
What about the black slaves who took their surname from their slave masters? Then there were the Scots Covenanters and Jacobites, who intermarried with their fellow slaves, as they did with the native Americans. The Anglos rarely married the natives. It was forbidden by the Hudson Bay Company, but the Scots ignored this. The Anglos took "Squaw women". Squaw being a native name for a part of the female anatomy.
Posted by: Scott2006, Outside Glasgow on 9:13am Sun 3 Jun 07
Why did this not get combined with the evidence from a study of the alphabetical listing of candidates at last months Local Council Elections in a sample of 150 or so different wards where candidates from the same party were 91% more likely to get elected if they came first in the list? Aaron Aaronson beats William Young for example. Rachelle Money, how is your sister Lotsa? The old jokes are the best;-)
Posted by: RETIRED....... but still switched on, Fed Up To The Teeth on 10:29am Sun 3 Jun 07
Plobotsky wrote:
What is the social, cultural and ethnic status of a Plobotsky?

Numpty ..like me..fur readin' this guff ???...........(OK, OK...jist a suggestion...keep yer hair oan !!)
Posted by: bullyweealba on 2:05pm Sun 3 Jun 07
In Scandinavia my surname is a popular forename. In Scotland, my forename can be either a surname or a forename, sometimes both.
My middle name has been the name of Scottish kings .
So it is obvious……………..I am a member of the working class aristocracy, descended from a long line of Scottish and Viking nobles. We have family seats in Shettleston, Brigton and a holiday home in Irvine.
Do I get the job?
Add your comment
Name:
Email: *
Location:
**
Security Image. Registered site users are not required to enter Security Image Information.
 
 e.g. 123-123
Comment:
Please note: All HTML tags will be ignored.
Format Text:

 
By posting a comment, I confirm that I have read and agree to the terms of use. Comments are not moderated but we will react if anything that breaks the rules comes to our attention and we may delete inappropriate postings. Please treat other people with respect. You must not post anything that is abusive, indecent, unlawful or defamatory. Remember, you are personally liable for what you post on this site. If you wish to complain about a comment, contact us here.
* Your email address will not be displayed
** To avoid register now or login