Man-made clouds to change the outlook Customised steam will carry brand names to new heights
By Jasper Hamill NEXT TIME a flotilla of brand logos drifts over the horizon, don't fret - it's an advert, not a nervous breakdown.
A company called Flogos has launched the first custom-made clouds and will soon be bringing its product to Britain.
Produced by a dedicated machine at the rate of two a minute, the flogos can be made to any shape required and float for up to half an hour, soaring up to 30,000ft for a distance of 40 miles.
Made from air, a tiny amount of organic surfactant taken from a tree, and helium, flogos are also environmentally friendly, say the firm.
Huge brands such as Apple, Disney and Mercedes have already floated their logos in the sky and inventor Francisco Guerra hopes many more will follow suit.
He said: "I'm in the office from 7am because inquiries are coming from every square inch of the planet. We are making them as fast as we can but it's not enough.
"Every major advertising company in the world has come to discuss their roster. Some Fortune 500 companies have been too and in Korea, artists have told us they want to use flogos to make a kind of sculpture. The response has been incredible."
Guerra started his career in Hollywood, designing special effects.
After this, he struck gold with a machine that generates snow and a beer mat that detects date-rape drugs in drinks.
Guerra added: "This is a passive way to advertise. The only negative thing people can feel about them is jealousy, because they didn't come up with the idea first. Our problem is that we can't be in all of these places at the same time, so we're looking for distributors."
One prospective British distributor, John Hughes, who runs festivals around Britain and owns a creative communications group named Get Involved, called the flogos' inventor "a genius".
He said: "This is going to be a very successful product and will be picked up by early adopters creating strategies that make a big impact in the marketplace. That's where flogos should be and will be placed."
The flogos have been used for
non-commercial purposes - such as publicising clean air projects in China - but cloud aficionados fear brand messages will prevail and sending hordes of adverts into the air could ruin the skyscape.
Gavin Pretor-Pinney, leader of the Cloud Appreciation Society, has written books on the gentle pursuit of cloud watching.
He said: "I find the concept of someone sending up clouds in the shape of a Coca-Cola logo, or something like that, absolutely abhorrent. If you live in the city you are constantly bombarded by corporate messages. Clouds, with their formlessness, are the last wilderness you have to gaze upon. It would be a sad day if you gaze up and find that you had a company logo in the clouds."
Reacting to the news flogos are soon to launch multicoloured variations, he thundered: "The colour of clouds when a low sun strikes them is one of the most beautiful colour schemes there is. You don't need to start introducing multicoloured, tutti-frutti clouds. I say leave our clouds alone. This matters to me, I tell you."
Aviators - even those flying the most vulnerable of aircraft - would not have to worry about flogos, claimed Colin Mackinnon, head of Microlight
Scotland.
"I don't see them causing any real problems. Occasionally up there in the air you run into balloons. The first time I encountered one, I didn't even see it I just heard a bang and thought something had exploded in the aeroplane.
"These flogos are soft and fluffy and at least they won't make a bang when you fly through them. What concerns me more when I'm flying around in the sky is the increasing trend for unmanned aerial vehicles - stuff made out of metal and plastic rather than steam."
However any prospective "skyvertiser" in the UK must seek permission, the Civil Aviation Authority warned.
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Posted by: jazzguy on 10:10am Sun 4 May 08
great idea.why cant we have logos also on our trees and bushes, hills etc.
great idea.why cant we have logos also on our trees and bushes, hills etc.
Posted by: Politically-incorrec
t Man, Glasgow on 11:08am Sun 4 May 08
Perhaps Francisco Guerra could use his undoubted talents to modify his invention to create rain-clouds where they are needed rather than as a vehicle to create money for the already rich.
Perhaps Francisco Guerra could use his undoubted talents to modify his invention to create rain-clouds where they are needed rather than as a vehicle to create money for the already rich.
Posted by: McSomeone, Scotland on 3:16pm Sun 4 May 08
Oh for god's sake, another idiotic invention we don't need!
Oh for god's sake, another idiotic invention we don't need!
Posted by: megz, glasgow on 3:42pm Sun 4 May 08
oh yes more clouds what a great idea.
oh yes more clouds what a great idea.
Posted by: Westview on 8:03pm Sun 4 May 08
Can we have a white cross, a saltire type thing please, over Wendy Alexander's bit of Paisley?
Can we have a white cross, a saltire type thing please, over Wendy Alexander's bit of Paisley?
Posted by: apollo, chicago on 9:08pm Sun 4 May 08
Its a bird, its a plane, no its a the worst invention anyone can profit off of. Just a thought, maybe its about time people start spending their riches to end world crisis. Oh look, even that cloud in the sky says we're doomed. Money greedy profit's. Honey, its raining mold laiden saw dust again.
Its a bird, its a plane, no its a the worst invention anyone can profit off of. Just a thought, maybe its about time people start spending their riches to end world crisis. Oh look, even that cloud in the sky says we're doomed. Money greedy profit's. Honey, its raining mold laiden saw dust again.
Posted by: sam, Virginia on 9:29pm Sun 4 May 08
AAAAAARRRRGGHHHHHHHH
H!!!!!
my mind cramps at the thought. I need to sit down. Maybe a scotch. Why? And like print media ads, they still need to cut down trees for this "surfactant". It's a marvelous thing, but also almost useless, and it's intended use is offensive. Spend more money!! McDonald's Golden FrenchFry Arches in the sky! God..save us.
AAAAAARRRRGGHHHHHHHH
H!!!!!
my mind cramps at the thought. I need to sit down. Maybe a scotch. Why? And like print media ads, they still need to cut down trees for this "surfactant". It's a marvelous thing, but also almost useless, and it's intended use is offensive. Spend more money!! McDonald's Golden FrenchFry Arches in the sky! God..save us.
Posted by: Cumulo Numpty, Skye on 9:42pm Sun 4 May 08
Guerra should be imprisoned.
Guerra should be imprisoned.
Posted by: Francisco Guerra, USA on 9:52pm Sun 4 May 08
Hey man, don't say that. My Flogos are very wonderful, and the largest ones block out the sun completely. My Flogos help stop global warming!
Hey man, don't say that. My Flogos are very wonderful, and the largest ones block out the sun completely. My Flogos help stop global warming!
Posted by: Jake, USA on 10:27pm Sun 4 May 08
Now, now my friendly pessimists. This is just another way to communicate a message to people.
Flogos can also be used for good if you take your minds off of damnation and destruction for just a moment. They can be made into any shape and they're accessable to anyone with a little extra cash. Surely you can all think of productive, kind and helpful messages you would want to put up into the sky! Your imagination is the limit! Please don't let the way the Sunday Herald decided to frame this article taint the true versatility of this new way to communicate with your fellow (wo)man.
:)
Now, now my friendly pessimists. This is just another way to communicate a message to people.
Flogos can also be used for good if you take your minds off of damnation and destruction for just a moment. They can be made into any shape and they're accessable to anyone with a little extra cash. Surely you can all think of productive, kind and helpful messages you would want to put up into the sky! Your imagination is the limit! Please don't let the way the Sunday Herald decided to frame this article taint the true versatility of this new way to communicate with your fellow (wo)man.
:)
Posted by: dylan, nyc on 11:37pm Sun 4 May 08
A 'little' extra cash? Are you joking? These reactions have nothing to do with the 'framing' of the article, it's perfectly natural to be disgusted with this 'innovation'.
A 'little' extra cash? Are you joking? These reactions have nothing to do with the 'framing' of the article, it's perfectly natural to be disgusted with this 'innovation'.
Posted by: Lou, USA on 11:39pm Sun 4 May 08
[bold]bold[/bold] Really_don't we have enough crap decorating our sky's already with contrails and chemtrails, maybe this genius (?) Guerra can figure out a way to eliminate the pollution and toxic poisons we are filling the atmosphere with instead of mucking it up with yet more manmade garbage!
The sky should be for birds, and natural clouds not some FREAKING MONEY MAKING advertisement SCHEME!
Really_don't we have enough crap decorating our sky's already with contrails and chemtrails, maybe this genius (?) Guerra can figure out a way to eliminate the pollution and toxic poisons we are filling the atmosphere with instead of mucking it up with yet more manmade garbage!
The sky should be for birds, and natural clouds not some FREAKING MONEY MAKING advertisement SCHEME!
Posted by: Linda, Toronto, Canada on 12:20am Mon 5 May 08
I for one, will boycot any company who advertises with this method. I am sick of the greed. Who are they to "own" OUR skies!!!
I for one, will boycot any company who advertises with this method. I am sick of the greed. Who are they to "own" OUR skies!!!
Posted by: Arlo on 2:57am Mon 5 May 08
Cool! Yet another set of sponsors to boycott.
Cool! Yet another set of sponsors to boycott.
Posted by: jake, mexico on 3:21am Mon 5 May 08
Hey..!!!
Politicians hanging from the neck clouds…
Just for a reminder to all treasonous traders.
Hey..!!!
Politicians hanging from the neck clouds…
Just for a reminder to all treasonous traders.
Posted by: Bridget Conroy on 5:21am Mon 5 May 08
What is this, one more technique to promote fake clouds. Just look up and see all the man-made clouds you could ever want, and more.
Geo-engineering scheme?
What is this, one more technique to promote fake clouds. Just look up and see all the man-made clouds you could ever want, and more.
Geo-engineering scheme?
Posted by: james, London on 6:04am Mon 5 May 08
the only good thing this will do is make more people look up into the sky,
then more people will notice NATO tankers spraying chemical clouds onto them every day.
the only good thing this will do is make more people look up into the sky,
then more people will notice NATO tankers spraying chemical clouds onto them every day.
Posted by: simon prichard, somerset, england on 7:56am Mon 5 May 08
In the 1960's, when I was a kid, I used to read SF comics. One of the stories I still remember reading was of how an ad company was projecting ads onto the face of the moon, and the point was how this was a ruinous desecration for everybody in the world, and constituted an invalid and unreasonable assault on all solely for the profit of a few. How prescient.
How sad.
In the 1960's, when I was a kid, I used to read SF comics. One of the stories I still remember reading was of how an ad company was projecting ads onto the face of the moon, and the point was how this was a ruinous desecration for everybody in the world, and constituted an invalid and unreasonable assault on all solely for the profit of a few. How prescient.
How sad.
Posted by: Jesus, world on 8:06am Mon 5 May 08
this CAN'T be real? I mean it reads like April Fool's. I looked for the Apr 1 dateline. I mean, "Flog us"...this is just a hoax and experiment to see who will react and what they will say.
I hope...
this CAN'T be real? I mean it reads like April Fool's. I looked for the Apr 1 dateline. I mean, "Flog us"...this is just a hoax and experiment to see who will react and what they will say.
I hope...
Posted by: John Beddoe, Southend on Sea on 11:40am Mon 5 May 08
Anglo-Saxon superiority
Posted by: John Beddoe, Southend on Sea on 11:46am Mon 5 May 08
British Empire covered a three-quarter of the world’s land surface Anglo-Saxon superiority
http://www.troopsout
movement.com/olivers
armychap3.htm
British Empire covered a three-quarter of the world’s land surface Anglo-Saxon superiority
http://www.troopsout
movement.com/olivers
armychap3.htm
Posted by: Bob F, WV, USA on 12:23pm Mon 5 May 08
Hey, I thought that the military wanted to use this technology to scare the wacky christians and the loony muslims into thinking that their respective saviours were floating in the sky above them....at least for enough time to wipe them out on the ground. I guess making a buck was more appealling.
Hey, I thought that the military wanted to use this technology to scare the wacky christians and the loony muslims into thinking that their respective saviours were floating in the sky above them....at least for enough time to wipe them out on the ground. I guess making a buck was more appealling.
Posted by: rokarolla, St Louis on 1:52pm Mon 5 May 08
[quote][bold]jazzguy[/bold] wrote:
great idea.why cant we have logos also on our trees and bushes, hills etc. [/quote] yes, exactly. why not breed animals and human beings in brand icon form. Maybe my great grandson will be a Nike Swoosh. Maybe we can be confronted by logos on all available dimensional space, the ground, the sky, (the walls are covered already). One small step for consumption, when big step for consumer-kind. Join my revolution by trading for what you want and need rather than buying.
jazzguy wrote:
great idea.why cant we have logos also on our trees and bushes, hills etc.
yes, exactly. why not breed animals and human beings in brand icon form. Maybe my great grandson will be a Nike Swoosh. Maybe we can be confronted by logos on all available dimensional space, the ground, the sky, (the walls are covered already). One small step for consumption, when big step for consumer-kind. Join my revolution by trading for what you want and need rather than buying.
Posted by: sandy_beebe on 2:15pm Mon 5 May 08
I am bombarded with advertisments ,on the tv on the internet, along the highway,on big bill boards ,Isnt any place scaread anymore?will you even discrace the hevens with your **** for more money even in the mist of an erupting depression?will you praise your self with pride ,trying to sell silverware to people who cannot afford food to eat with it?will you presist in trying to sell sell sell things that people can not afford ?while people are dying here and in forien countries from illegal wars polution,denile ,and fammine ?Isnt there enuff crap being sprayed in our skies with out adding even more crap to it ?Is there no escape from the onslot of spam that we must be forced to watch it even from our very air?Isnt enough money already wasted on junk mail ?will you genetically modify our trees to grow leaves on them that bare brand names written on them?What part of our natural environment will you not touch to induce others to buy things they can not afford to buy?
I am bombarded with advertisments ,on the tv on the internet, along the highway,on big bill boards ,Isnt any place scaread anymore?will you even discrace the hevens with your **** for more money even in the mist of an erupting depression?will you praise your self with pride ,trying to sell silverware to people who cannot afford food to eat with it?will you presist in trying to sell sell sell things that people can not afford ?while people are dying here and in forien countries from illegal wars polution,denile ,and fammine ?Isnt there enuff crap being sprayed in our skies with out adding even more crap to it ?Is there no escape from the onslot of spam that we must be forced to watch it even from our very air?Isnt enough money already wasted on junk mail ?will you genetically modify our trees to grow leaves on them that bare brand names written on them?What part of our natural environment will you not touch to induce others to buy things they can not afford to buy?
Posted by: lochness, colorado plateau on 2:39pm Mon 5 May 08
What's the difference between chemtrails and Flo-gos (TM)? Our clouds have been manipulated for years. "They" should combine the two- then we could be poisoned by our clouds while at the same time we are brainwashed by them.
What's the difference between chemtrails and Flo-gos (TM)? Our clouds have been manipulated for years. "They" should combine the two- then we could be poisoned by our clouds while at the same time we are brainwashed by them.
Posted by: Heywood Jablowme, USA on 3:10pm Mon 5 May 08
Awesome idea! I want a cloud in the shape of a middle finger.[bold]bold[/bold]
Awesome idea! I want a cloud in the shape of a middle finger.
Posted by: puka man, california on 5:12pm Mon 5 May 08
I can't wait to look up and see "VOTE FOR BLAH BLAH....
How about one that says "STOP KILLING WOMEN AND CHILDREN IN IRAQ!!!
Yeah, right.....
I can't wait to look up and see "VOTE FOR BLAH BLAH....
How about one that says "STOP KILLING WOMEN AND CHILDREN IN IRAQ!!!
Yeah, right.....
Posted by: elf on 5:22pm Mon 5 May 08
It can't hurt any more than the [bold]CHEMTRAILS[/bold] that the government is having military jets spray over each and every state in the united States of America.
Since the [bold]CHEMTRAIL[/bold] spraying started, mid to late 90's, the general health of men, women and children have declined. Hardly anyone these days gets by without a upper respiratory infection. Allergies anyone! Government nor anyone else should have the authority or power to pollute the environment.
Google CHEMTRAILS and check out the info.
It can't hurt any more than the
CHEMTRAILS that the government is having military jets spray over each and every state in the united States of America.
Since the
CHEMTRAIL spraying started, mid to late 90's, the general health of men, women and children have declined. Hardly anyone these days gets by without a upper respiratory infection. Allergies anyone! Government nor anyone else should have the authority or power to pollute the environment.
Google CHEMTRAILS and check out the info.
Posted by: Stephanie, Los Angeles CA on 6:03pm Mon 5 May 08
For those who are posting angrily about this subject, as if it would be the first assault on our "virgin" skies...[bold]have you LOOKED UP LATELY? [/bold] We are under a constant attack of chemicals being dumped from planes upon us and a white haze that is perpetually permeating our lower atmosphere. Do you not NOTICE you can't SEE the clear skies anymore, ever? Rain clouds are depleted chemically and HAARP weather modification is real and happening-now DAILY. Drought is created on purpose in the West and storms are devestating the US as a result of this criminal manipulation. All for the sake of money and power-and possibly worse. Our health and well-being have been and will continue to be deteriorating if people don
t START paying attention to this. Just take some time and watch closely. Forget silly distraction tactics such as this "cloud advertising" scheme...another plant to condition us to get used to fakeness in our skies. The government would never let this guy into the skies right now, anyway. Too much other stuff going on.
For those who are posting angrily about this subject, as if it would be the first assault on our "virgin" skies...
have you LOOKED UP LATELY? We are under a constant attack of chemicals being dumped from planes upon us and a white haze that is perpetually permeating our lower atmosphere. Do you not NOTICE you can't SEE the clear skies anymore, ever? Rain clouds are depleted chemically and HAARP weather modification is real and happening-now DAILY. Drought is created on purpose in the West and storms are devestating the US as a result of this criminal manipulation. All for the sake of money and power-and possibly worse. Our health and well-being have been and will continue to be deteriorating if people don
t START paying attention to this. Just take some time and watch closely. Forget silly distraction tactics such as this "cloud advertising" scheme...another plant to condition us to get used to fakeness in our skies. The government would never let this guy into the skies right now, anyway. Too much other stuff going on.
Posted by: jake, mexico on 6:26pm Mon 5 May 08
Right-on-Stephanie!!
!
I wish everyone was like you. Our troubles would be far between.. Thanks
Right-on-Stephanie!!
!
I wish everyone was like you. Our troubles would be far between.. Thanks
Posted by: michael j, Gibraltar, Europe on 10:33pm Mon 5 May 08
Chemtrails,Chemtrail
s ,Chemtrails ,yes they(?) are spraying chemical forming clouds all over the world not only in U.S.A !!!!It's plain and simply a crime to all living organisms on this planet!!!STOP CHEMTRAIL SPRAYING NOW!!!!GOD BLESS US ALL ....................
............
Chemtrails,Chemtrail
s ,Chemtrails ,yes they(?) are spraying chemical forming clouds all over the world not only in U.S.A !!!!It's plain and simply a crime to all living organisms on this planet!!!STOP CHEMTRAIL SPRAYING NOW!!!!GOD BLESS US ALL ....................
............
Posted by: michael j, Gibraltar, Europe on 10:33pm Mon 5 May 08
Chemtrails,Chemtrail
s ,Chemtrails ,yes they(?) are spraying chemical forming clouds all over the world not only in U.S.A !!!!It's plain and simply a crime to all living organisms on this planet!!!STOP CHEMTRAIL SPRAYING NOW!!!!GOD BLESS US ALL ....................
............
Chemtrails,Chemtrail
s ,Chemtrails ,yes they(?) are spraying chemical forming clouds all over the world not only in U.S.A !!!!It's plain and simply a crime to all living organisms on this planet!!!STOP CHEMTRAIL SPRAYING NOW!!!!GOD BLESS US ALL ....................
............
Posted by: Augo, Mex on 12:56am Tue 6 May 08
I just can't believe this, is there no limit to this bastards, hope Guerra get himself run over by a guy who is watching the sky for the crap he invented, what's next connecting dots on stars so they look like Mickey Mouse?? Seriously the planet DOES NOT NEED THIS, OK.
I just can't believe this, is there no limit to this bastards, hope Guerra get himself run over by a guy who is watching the sky for the crap he invented, what's next connecting dots on stars so they look like Mickey Mouse?? Seriously the planet DOES NOT NEED THIS, OK.
Posted by: W, New York,US on 2:18am Tue 6 May 08
As a graphic artist I can imagine some pretty interesting and creative ways to use this medium as sculpture. But, also being familiar with the advertising business, this will end up being turned into a garish corporate monstrosity. Interesting how the initial use of this is for logos; creativity is dead and gone.
As a graphic artist I can imagine some pretty interesting and creative ways to use this medium as sculpture. But, also being familiar with the advertising business, this will end up being turned into a garish corporate monstrosity. Interesting how the initial use of this is for logos; creativity is dead and gone.
Posted by: ktg on 8:30pm Tue 6 May 08
Everyone on this planet needs to learn about chemtrails. It is part of a weapon system that is being used against the people. We are being sprayed with chemical and biological agents everyday. WAKE UP.
Attend this event:
Google
[bold]California Chemtrail Convergence[/bold]
May 17th in Los Angeles
Everyone on this planet needs to learn about chemtrails. It is part of a weapon system that is being used against the people. We are being sprayed with chemical and biological agents everyday. WAKE UP.
Attend this event:
Google
California Chemtrail Convergence
May 17th in Los Angeles
Posted by: Angry Scot, Glasgow on 8:43pm Tue 6 May 08
Yup, [bold]Chemtrail[/bold] spraying is happening worldwide. It's all a part of this old old agenda known commonly as the [bold]New World Order[/bold] agenda. Check it up and discover for yourself. The sands of time are running out.
Yup,
Chemtrail spraying is happening worldwide. It's all a part of this old old agenda known commonly as the
New World Order agenda. Check it up and discover for yourself. The sands of time are running out.
Posted by: bko on 8:49pm Tue 6 May 08
Stop!!! I hope you can be sued, Mr. Guerra, not just for polluting my sky (have you checked for allergic reactions to this "environmentally friendly" goo? or what it does to an airplane's windshield?), but for taking away my sunshine, or for causing some multicar pile-up somewhere... or just for extremely bad taste. This is perhaps the most grotesque scheme I have heard of since they started stamping ads in the sand on popular beaches- at least there we had the pleasure of trashing it asap. This miserable idea might have some use as a civil defense tactic if and when communications went down- there your idea might redeem itself.
Stop!!! I hope you can be sued, Mr. Guerra, not just for polluting my sky (have you checked for allergic reactions to this "environmentally friendly" goo? or what it does to an airplane's windshield?), but for taking away my sunshine, or for causing some multicar pile-up somewhere... or just for extremely bad taste. This is perhaps the most grotesque scheme I have heard of since they started stamping ads in the sand on popular beaches- at least there we had the pleasure of trashing it asap. This miserable idea might have some use as a civil defense tactic if and when communications went down- there your idea might redeem itself.
Posted by: longwinter, bagdad, iraq on 9:43pm Tue 6 May 08
can I start sending my my ads up in the sky to?
can I start sending my my ads up in the sky to?
Posted by: Danny Bloom on 4:51am Thu 8 May 08
Hold your horses, everyone! I will bet that this scheme is just something in a notebook somewhere, and WILL NEVER be launched. Somehow the inventor was able to persuade the gullible media to take this "story" seriously, when in fact it is like that other story earlier in the year about some designers going to redesign the top of the Eyeful Tower in Paris. No way is this flogo thing gonna fly. It's a cute story, and good for the imagination, but just where are the links, where is the website, where are the videos, where is the proof? This story was just a PR press release masquerading as a news article. Check the facts, everyone. This is a non-story from the get-go. But well done, Jasper, I loved it!
Danny
Hold your horses, everyone! I will bet that this scheme is just something in a notebook somewhere, and WILL NEVER be launched. Somehow the inventor was able to persuade the gullible media to take this "story" seriously, when in fact it is like that other story earlier in the year about some designers going to redesign the top of the Eyeful Tower in Paris. No way is this flogo thing gonna fly. It's a cute story, and good for the imagination, but just where are the links, where is the website, where are the videos, where is the proof? This story was just a PR press release masquerading as a news article. Check the facts, everyone. This is a non-story from the get-go. But well done, Jasper, I loved it!
Danny
Posted by: Joe Spenner, Stayton, OR 97383 on 5:30am Thu 8 May 08
[bold]bold[/bold] [italic]italic[/italic] [quote]quote[/quote] So. Someone is talking of words on clouds. With all the tiny camera phones, why hasn't someone snapped a picture to show it is like more "hot air" AGAIN? Wake up! keep your eyes on those ballot boxes! That's where the action "behind the clouds" is really in gear!
quote
So. Someone is talking of words on clouds. With all the tiny camera phones, why hasn't someone snapped a picture to show it is like more "hot air" AGAIN? Wake up! keep your eyes on those ballot boxes! That's where the action "behind the clouds" is really in gear!
Posted by: danny bloom on 5:31am Thu 8 May 08
Jasper, how could you take this PR crap and make it into a real story? Just for fun? That's okay. But why not devote space to real stories, like my polar cities story? Go to this chat to see real truth about this fake PR story you picked up.
http://www.network54
.com/Forum/385606/th
read/1210220110/last
-1210220893/Fake+new
s+story+about+%26quo
t%3Bflogos%26quot%3B
+--+cloud+advertisin
g-+FAKE
Jasper, how could you take this PR crap and make it into a real story? Just for fun? That's okay. But why not devote space to real stories, like my polar cities story? Go to this chat to see real truth about this fake PR story you picked up.
http://www.network54
.com/Forum/385606/th
read/1210220110/last
-1210220893/Fake+new
s+story+about+%26quo
t%3Bflogos%26quot%3B
+--+cloud+advertisin
g-+FAKE
Posted by: danny bloom on 9:45am Thu 8 May 08
[CAPS BELOW ARE MY COMMENTS ON THIS FAKE NEWS STORY:] Jasper, an email friend, is welcome to respond. Fran too. I've emailed both of them. I like fun, cute newspaper stories, but I don't like Press Releases that become unquestioned NEWS STORIES..... see COMMENTS in CAPS: Enjoy! Add your own comments too. -- danny
====================
=======
HEDLINE:
Man-made clouds to change? the outlook
TO CHANGE? IF THE FIRM EVER GETS OFF THE GROUND THAT IS....
SUBHED:
Customised steam will? carry brand names to new heights
WILL CARRY? IF THE FIRM GETS OFF GROUND. RIGHT NOW IT IS A FIRM WITH A GOOD PR PRESS RELEASE AND WEBSITE, THAT'S ALL....
By Jasper Hamill
Next time a flotilla of brand logos drifts over the horizon, don't fret - it's an advert, not a nervous breakdown.
GOOD LEDE! BUT JASPER, THIS IDEA IS NEVER GONNA FLY, JUST LIKE THE GALACTIC SPACE HOTEL STORY, JUST LIKE THE EIFFEL TOWER REDESIGN NON STORY, JUST LIKE RICHARD BRANSON SPACE TOURISM STORIES, JUST LIKE SMOKING ALLOWED AIRLINES IN GERMANY STORY LAST YEAR.....
A company called Flogos has launched the first custom-made clouds and will soon be bringing its product to Britain. HAS LAUNCHED? NOT YET? SOON COMING TO UK? NEVER. THIS IS PURE PR FROM THE OWNER, FED TO THE UNSUSPECTING MEDIA....
Produced by a dedicated machine at the rate of two a minute, the flogos can be made to any shape required and float for up to half an hour, soaring up to 30,000ft for a distance of 40 miles. PURE CONJECTURE. PURE PRESS RELEASE!
Made from air, a tiny amount of organic surfactant taken from a tree, and helium, flogos are also environmentally friendly, say the firm.
SAYS THE FIRM. WHERE'S THE PROOF. SO SOMEBODY SAYS THE WORLD IS FLAT. IS THE WORLD THEREFORE FLAT?
Huge brands such as Apple, Disney and Mercedes have already NO THEY HAVE NOT floated their logos in the sky and inventor Francisco Guerra hopes many more will follow suit. YES HE DOES HOPE, THE GOOD HOPE OF A PR-SAVVY INVENTOR AND MORE POWER TO HIM BUT FIRST TELL THE TRUTH. PR IS ONE THING, A NEWS STORY IS ANOTHER....
He said: "I'm in the office from 7 a.m. because inquiries are coming from every square inch of the planet. EVERY SQUARE INCH. GOT IT? We are making them as fast as we can but it's not enough. LOVELY HYPE!
"Every major advertising company in the world has come to discuss their roster. EVERY MAJOR ADVERTISIER, BULL****. Some Fortune 500 companies have been too and in SOUTH Korea, artists have told us they want to use flogos to make a kind of sculpture. The response has been incredible." COOL! GOOD IDEA FOR ART, YES!
Guerra started his career in Hollywood, designing special effects. AHA! THE HOLLYWOOD CONNECTION. WORKS EVERY TIME. OTHER REPORTS SAY FRAN IS A MAGICIAN.....
After this, he struck gold GOLD? REALLY? SAYS WHO? with a machine that generates snow and a beer mat that detects date-rape drugs in drinks. GOLD? AGAIN, SAYS WHO?
Guerra added: "This is a passive way to advertise. The only negative thing people can feel about them is jealousy, JEALOUSY YES. HOW ABOUT RIDICULE OVER THE PR HYPE? because they didn't come up with the idea first. Our problem is that we can't be in all of these places at the same time, so we're looking for distributors." AHA. THE WAY TO MAKE MONEY. SIGN UP DISTRIBUTORS. NOW WE GOT IT. MONEY TALKS...
One prospective PROSPECTIVE? REALLY? SAYS WHO? British distributor, John Hughes, who runs festivals around Britain and owns a creative communications group named Get Involved, called the flogos' inventor "a genius". FRAN IS A GENIUS. A PR GENIUS.
He said: "This is IS? going to be a very successful product and will be WILL BE? picked up by early adopters creating strategies that make a big impact in the marketplace. That's where flogos should be and will be placed." GOOD QUOTE. BASED ON PR.
The flogos have been used HAVE NOT! NOT YET! THIS IS PURE PR HYPE! A LIE! for non-commercial purposes - such as publicising clean air projects in China SOURCES IN CHINA PLEASE! - but cloud aficionados fear brand messages will prevail and sending hordes of adverts into the air could ruin the skyscape.
Gavin Pretor-Pinney, leader of the Cloud Appreciation Society, has written books on the gentle pursuit of cloud watching. WQNDERFUL BOOKS! AND GAVIN GOT SUCKED INTO THIS NON-STORY FOR A QUOTE ABOUT SOMETHING THAT VERY WELL MAY NEVER HAPPEN AT ALL....
He said: "I find the concept of someone sending up clouds in the shape of a Coca-Cola logo, or something like that, absolutely abhorrent. DON'T WORRY, GAVIN, FRAN'S IDEA WILL NEVER FLY. THIS STORY IS PURE PR PICKUP...If you live in the city you are constantly bombarded by corporate messages. Clouds, with their formlessness, are the last wilderness you have to gaze upon. It would be a sad day if you gaze up and find that you had a company logo in the clouds." AGAIN, DON'T WORRY. NOT GOING TO HAPPEN.
Reacting to the news flogos are soon to launch multicoloured variations, he thundered: "The colour of clouds when a low sun strikes them is one of the most beautiful colour schemes there is. You don't need to start introducing multicoloured, tutti-frutti clouds. I say leave our clouds alone. This matters to me, I tell you."
Aviators - even those flying the most vulnerable of aircraft - would not have to worry about flogos, claimed Colin Mackinnon, head of Microlight Scotland. AHA, ANOTHER EXPERT NEEDLESSLY BROUGHT IN TO THIS NON STORY....
"I don't see them causing any real problems. Occasionally up there in the air you run into balloons. The first time I encountered one, I didn't even see it I just heard a bang and thought something had exploded in the aeroplane.
"These flogos are soft and fluffy and at least they won't make a bang when you fly through them. What concerns me more when I'm flying around in the sky is the increasing trend for unmanned aerial vehicles - stuff made out of metal and plastic rather than steam."
However any prospective "skyvertiser" in the UK must seek permission, the Civil Aviation Authority warned.
Jasper, an email friend, is welcome to respond. Fran too. I've emailed both of them. I like fun, cute newspaper stories, but I don't like Press Releases that become unquestioned NEWS STORIES..... see COMMENTS in CAPS: Enjoy! Add your own comments too. -- danny
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HEDLINE:
Man-made clouds to change? the outlook
TO CHANGE? IF THE FIRM EVER GETS OFF THE GROUND THAT IS....
SUBHED:
Customised steam will? carry brand names to new heights
WILL CARRY? IF THE FIRM GETS OFF GROUND. RIGHT NOW IT IS A FIRM WITH A GOOD PR PRESS RELEASE AND WEBSITE, THAT'S ALL....
By Jasper Hamill
Next time a flotilla of brand logos drifts over the horizon, don't fret - it's an advert, not a nervous breakdown.
GOOD LEDE! BUT JASPER, THIS IDEA IS NEVER GONNA FLY, JUST LIKE THE GALACTIC SPACE HOTEL STORY, JUST LIKE THE EIFFEL TOWER REDESIGN NON STORY, JUST LIKE RICHARD BRANSON SPACE TOURISM STORIES, JUST LIKE SMOKING ALLOWED AIRLINES IN GERMANY STORY LAST YEAR.....
A company called Flogos has launched the first custom-made clouds and will soon be bringing its product to Britain. HAS LAUNCHED? NOT YET? SOON COMING TO UK? NEVER. THIS IS PURE PR FROM THE OWNER, FED TO THE UNSUSPECTING MEDIA....
Produced by a dedicated machine at the rate of two a minute, the flogos can be made to any shape required and float for up to half an hour, soaring up to 30,000ft for a distance of 40 miles. PURE CONJECTURE. PURE PRESS RELEASE!
Made from air, a tiny amount of organic surfactant taken from a tree, and helium, flogos are also environmentally friendly, say the firm.
SAYS THE FIRM. WHERE'S THE PROOF. SO SOMEBODY SAYS THE WORLD IS FLAT. IS THE WORLD THEREFORE FLAT?
Huge brands such as Apple, Disney and Mercedes have already NO THEY HAVE NOT floated their logos in the sky and inventor Francisco Guerra hopes many more will follow suit. YES HE DOES HOPE, THE GOOD HOPE OF A PR-SAVVY INVENTOR AND MORE POWER TO HIM BUT FIRST TELL THE TRUTH. PR IS ONE THING, A NEWS STORY IS ANOTHER....
He said: "I'm in the office from 7 a.m. because inquiries are coming from every square inch of the planet. EVERY SQUARE INCH. GOT IT? We are making them as fast as we can but it's not enough. LOVELY HYPE!
"Every major advertising company in the world has come to discuss their roster. EVERY MAJOR ADVERTISIER, BULL****. Some Fortune 500 companies have been too and in SOUTH Korea, artists have told us they want to use flogos to make a kind of sculpture. The response has been incredible." COOL! GOOD IDEA FOR ART, YES!
Guerra started his career in Hollywood, designing special effects. AHA! THE HOLLYWOOD CONNECTION. WORKS EVERY TIME. OTHER REPORTS SAY FRAN IS A MAGICIAN.....
After this, he struck gold GOLD? REALLY? SAYS WHO? with a machine that generates snow and a beer mat that detects date-rape drugs in drinks. GOLD? AGAIN, SAYS WHO?
Guerra added: "This is a passive way to advertise. The only negative thing people can feel about them is jealousy, JEALOUSY YES. HOW ABOUT RIDICULE OVER THE PR HYPE? because they didn't come up with the idea first. Our problem is that we can't be in all of these places at the same time, so we're looking for distributors." AHA. THE WAY TO MAKE MONEY. SIGN UP DISTRIBUTORS. NOW WE GOT IT. MONEY TALKS...
One prospective PROSPECTIVE? REALLY? SAYS WHO? British distributor, John Hughes, who runs festivals around Britain and owns a creative communications group named Get Involved, called the flogos' inventor "a genius". FRAN IS A GENIUS. A PR GENIUS.
He said: "This is IS? going to be a very successful product and will be WILL BE? picked up by early adopters creating strategies that make a big impact in the marketplace. That's where flogos should be and will be placed." GOOD QUOTE. BASED ON PR.
The flogos have been used HAVE NOT! NOT YET! THIS IS PURE PR HYPE! A LIE! for non-commercial purposes - such as publicising clean air projects in China SOURCES IN CHINA PLEASE! - but cloud aficionados fear brand messages will prevail and sending hordes of adverts into the air could ruin the skyscape.
Gavin Pretor-Pinney, leader of the Cloud Appreciation Society, has written books on the gentle pursuit of cloud watching. WQNDERFUL BOOKS! AND GAVIN GOT SUCKED INTO THIS NON-STORY FOR A QUOTE ABOUT SOMETHING THAT VERY WELL MAY NEVER HAPPEN AT ALL....
He said: "I find the concept of someone sending up clouds in the shape of a Coca-Cola logo, or something like that, absolutely abhorrent. DON'T WORRY, GAVIN, FRAN'S IDEA WILL NEVER FLY. THIS STORY IS PURE PR PICKUP...If you live in the city you are constantly bombarded by corporate messages. Clouds, with their formlessness, are the last wilderness you have to gaze upon. It would be a sad day if you gaze up and find that you had a company logo in the clouds." AGAIN, DON'T WORRY. NOT GOING TO HAPPEN.
Reacting to the news flogos are soon to launch multicoloured variations, he thundered: "The colour of clouds when a low sun strikes them is one of the most beautiful colour schemes there is. You don't need to start introducing multicoloured, tutti-frutti clouds. I say leave our clouds alone. This matters to me, I tell you."
Aviators - even those flying the most vulnerable of aircraft - would not have to worry about flogos, claimed Colin Mackinnon, head of Microlight Scotland. AHA, ANOTHER EXPERT NEEDLESSLY BROUGHT IN TO THIS NON STORY....
"I don't see them causing any real problems. Occasionally up there in the air you run into balloons. The first time I encountered one, I didn't even see it I just heard a bang and thought something had exploded in the aeroplane.
"These flogos are soft and fluffy and at least they won't make a bang when you fly through them. What concerns me more when I'm flying around in the sky is the increasing trend for unmanned aerial vehicles - stuff made out of metal and plastic rather than steam."
However any prospective "skyvertiser" in the UK must seek permission, the Civil Aviation Authority warned.
Posted by: danny on 4:03pm Thu 8 May 08
I heard now from Brian and Francisco in this story. Fran says SORRY TO DISAPPOINT. and Brian writes: RE:
> > > ''Major League Baseball franchises and various Fortune 500 companies
> > > > have expressed interest in FLOGOS, as well as a presidential campaign.''
I asked which ones? Names! Which pres campaigns, who? Obama? CLinton? Who? which MLB? which Fortune 500? He will tell me tomorrow.
He also said
[quote]Dear Danny,
Let me begin by saying that I am most upset that our Flogos project has offended you so. You really seem to have the wrong idea about our product. Mr Guerra
and myself developed Flogos as a entertaining, visually pleasing display. These are very benign soap foam shapes, not roadside billboards. We
find that anyone who has a negative outlook about Flogos just hasn't seen it in person yet. Flogos is a reality, please see our website
We see Flogos being used sparingly, at special events or parades. It will unlikely be a daily occurrence, polluting the sky everywhere. Your concerns about over advertising are founded, but be rest assured this product is not counterproductive to your pursuits If you or anyone has any questions about Flogos, please contact me personally.
Sincerely,
Brian R. Glover
Director Research and Development
Flogos Project[/quote]
I heard now from Brian and Francisco in this story. Fran says SORRY TO DISAPPOINT. and Brian writes: RE:
> > > ''Major League Baseball franchises and various Fortune 500 companies
> > > > have expressed interest in FLOGOS, as well as a presidential campaign.''
I asked which ones? Names! Which pres campaigns, who? Obama? CLinton? Who? which MLB? which Fortune 500? He will tell me tomorrow.
He also said
Dear Danny,
Let me begin by saying that I am most upset that our Flogos project has offended you so. You really seem to have the wrong idea about our product. Mr Guerra
and myself developed Flogos as a entertaining, visually pleasing display. These are very benign soap foam shapes, not roadside billboards. We
find that anyone who has a negative outlook about Flogos just hasn't seen it in person yet. Flogos is a reality, please see our website
We see Flogos being used sparingly, at special events or parades. It will unlikely be a daily occurrence, polluting the sky everywhere. Your concerns about over advertising are founded, but be rest assured this product is not counterproductive to your pursuits If you or anyone has any questions about Flogos, please contact me personally.
Sincerely,
Brian R. Glover
Director Research and Development
Flogos Project
Posted by: joe, Australia on 3:54am Fri 9 May 08
That's just great!!! Now not even a gaze out into the sky in an attempt to gather your thoughts and to clear your mind is free from advertising. Next we will implant logos into your eyelids and tune the shopping network into the frequency of your brainwaves to show you the best deals on useless junk while you sleep. Leave the sky alone. Seriously.
That's just great!!! Now not even a gaze out into the sky in an attempt to gather your thoughts and to clear your mind is free from advertising. Next we will implant logos into your eyelids and tune the shopping network into the frequency of your brainwaves to show you the best deals on useless junk while you sleep. Leave the sky alone. Seriously.
Posted by: Danny Bloom on 9:20am Fri 9 May 08
[quote]That's just great!!! Now not even a gaze out into the sky in an attempt to gather your thoughts and to clear your mind is free from advertising. Next we will implant logos into your eyelids and tune the shopping network into the frequency of your brainwaves to show you the best deals on useless junk while you sleep. Leave the sky alone. Seriously.[/quote]
Joe, from Australia. Don't worry, these flogos are not taking off anytime soon. The product is just a video demo thing at the moment, and the recent media attention has made it seem as if these flogos will be all over the place very very soon. NO WAY. The flogos are just cute party favors for local store openings and things like that. They will never become sky advertising. We have been misled by the product developers, who nevertheless have a very good and creative idea for party favors and special effects. But don't worry, Joe. These flogos will not be in the air anytime soon. Or ever. This is a media story that got carried away in the wind, with an AP story for Alabama by Jay Reeves starting the feeding frenzy. Relax.
That's just great!!! Now not even a gaze out into the sky in an attempt to gather your thoughts and to clear your mind is free from advertising. Next we will implant logos into your eyelids and tune the shopping network into the frequency of your brainwaves to show you the best deals on useless junk while you sleep. Leave the sky alone. Seriously.
Joe, from Australia. Don't worry, these flogos are not taking off anytime soon. The product is just a video demo thing at the moment, and the recent media attention has made it seem as if these flogos will be all over the place very very soon. NO WAY. The flogos are just cute party favors for local store openings and things like that. They will never become sky advertising. We have been misled by the product developers, who nevertheless have a very good and creative idea for party favors and special effects. But don't worry, Joe. These flogos will not be in the air anytime soon. Or ever. This is a media story that got carried away in the wind, with an AP story for Alabama by Jay Reeves starting the feeding frenzy. Relax.
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