A BUSTED FLUSH The theory that you become a wealthy,
international sporting
franchise by acting like one has been shown by Leeds United to be cataclysmically unsound, writes Ian Bell HISTORIANS OF a satirical bent may one day recall that it all began to go wrong for Leeds United when they were pitched out of the European Cup, many moons ago, by a team called Rangers.
A player named Cantona then left the English club for a side who, in those days, Leeds fans were pleased to deem ancestral rivals. So where are
Manchester United now, and where are the old enemies? A better question, if ungrammatical, is due to be answered by 5pm tomorrow: are Leeds? On the block, up for sale, will they survive at all?
These days, the mud-flecked
institution that made the names of Don Revie, Billy Bremner and Jack Charlton is less a football club than a parable. If Bogstandard College ever runs a course entitled Everything A Director Must Never Do, Leeds should count as lesson one, exhibit A.
I should point out that Leeds' widely-esteemed former chairman Ken Bates is, obviously, a wise businessman with a deep sense of community who put the club into administration and took a points penalty - sportingly - so that creditors, ex-players, the ambulance folk and other civilians might be offered 8p in the pound. Mr Bates didn't get where he is today And so forth.
It remains a little surprising, though, that a man of such experience should underestimate Her Majesty's Revenue and Customs so completely. Call me a poor freelance writer who has only sat through a couple of hilarious interviews with Mr Tax, but I suspect that when he wants a £7.7 million pound of flesh it's best not to play games.
Leeds used to play football. It was never the pretty version, but it never lacked for application. I saw Hibs take them on, famously, at Easter Road a very long time ago and learned that this game we fuss over is truly a contact sport. That night, it counted as a blood sport.
Leeds were horrible, but fascinating. Such was their tradition. The "will to win" approached fascism and it involved methods that, these days, would see games abandoned. According to rumour, they had an entire coaching badge named secretly in their honour: How to Hurt People, the Leeds Way.
They were grisly, but strangely admirable. Bremner personified most of it. For the fans with typewriters he was merely "fiery". If your side was up against him three words waited to be permed: b*stard, dirty, little. Yet if you were non-aligned he, and Leeds,
possessed a certain sort of grubby insouciance. Sometimes those white shirts seemed like a deliberate joke.
Yet this was once, in all its cynicism, English football, the real thing. If you were lucky, only your legs (ask your dad) got bitten. And on a dull Monday afternoon in the 21st century it could all be over.
You can measure the extent of the decline and fall of Leeds simply by recalling that the club inaugurated the Premiership as England's champions. The Manchester lot had won nothing, to speak of, in a quarter of a century. In 1992, Howard Wilkinson (yes, really) got Leeds a league title. David Batty (yes, really) was the hero of Elland Road. And in Cantona sophistication and brutality were somehow combined.
This morning, £35m is owed. Buyers are queuing up, as ever, but administrators KPMG cannot say whether the Football League will
countenance the continuing
participation of Leeds United when the season begins. If you are of a certain age, even that sentence sounds absurd. But the story it tells us about football, as an industry, is beyond predictable. It is as tiresome, almost, as Mr Bates.
The child's version says that Leeds should blame David O'Leary for
spending money that the club did not, in fact, possess. That version is true, up to a point. As recently as 2001 there was a fourth-place Premiership finish and a thrilling run to a Champions League semi-final to show for all the
accumulating debt. But there was also £18m to be found, while the directors flew first-class on any whim, for Rio Ferdinand, and an issue to be addressed.
Can a football club, any football club, live on the assumption, as a matter of accounting practice, of European
tournament money? There are perhaps a dozen outfits across Europe capable of defining themselves in terms of that risk. Chelsea, Bayern, Barca, Milan, Manchester United: we can all do the list. With all due respect, Leeds were never natural to that world. They
persuaded themselves, nevertheless, that the entrance fee was less a choice than an obligation.
O'Leary and the deeply admirable chairman Peter Ridsdale, a man fond of expensive executive goldfish - such things exist, apparently - tried to buy the dream. It says that you become a rich, trans-continental sporting
franchise when you act like one. It says, in effect, that you must risk everything on a turn of the cards.
Obviously, if you then happen to wind up fifth in "the best league in the world", as Leeds did in 2002, the ba',
fiscally-speaking, is burst. Just like that. I'm not strong on sums, but I suspect that much of the club's indebtedness could be explained by the difference between vast sums paid for players and sums gained, when the fire sale began, for those same talents.
If Leeds got a good offer for the Billy Bremner statue tomorrow they would probably take it. That's a shame. Worse, though, is the sight of all those other aspirant outfits who have learned none of these lessons and who are already blowing their unearned TV money on minor playing talents, or taking Champions League income for granted.
Celtic and their £10m European profit come to mind, for some reason. Parkhead is run according to sound business principles, as they never tire of telling us.
At the back of my mind,
nevertheless, there lurks the moral to our tale. Nothing complicated. If it can happen to Leeds, it can happen to
anyone. And it will.
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Posted by: Clarify, Scotland on 12:05am Sun 8 Jul 07
Wee lesson here: Rangers tried to by their way to Euro glory around the same time. Our debt was £70-£80m; Leeds ws £10-£15m higher at the height. We had major investment Murray, Daniel Levi, ENIC, etc and now look at us: grubbing around getting Roy Carrol for a year. For Leeds, substitute Rangers as we could have ended up th same way. Rangers are still reaping the rewards of this mega spending.
Wee lesson here: Rangers tried to by their way to Euro glory around the same time. Our debt was £70-£80m; Leeds ws £10-£15m higher at the height. We had major investment Murray, Daniel Levi, ENIC, etc and now look at us: grubbing around getting Roy Carrol for a year. For Leeds, substitute Rangers as we could have ended up th same way. Rangers are still reaping the rewards of this mega spending.
Posted by: Dave Sowden, Singapore on 2:35am Sun 8 Jul 07
I liked the piece, a little harsh on the great Leeds team of Bremner et al but I've seen much worse! My one complaint is how on earth can the phrase "deeply admirable" be applied to Peter Ridsdale in any way, shape or form?
I liked the piece, a little harsh on the great Leeds team of Bremner et al but I've seen much worse! My one complaint is how on earth can the phrase "deeply admirable" be applied to Peter Ridsdale in any way, shape or form?
Posted by: Andy Morrissey, Vancouver Canada on 5:57am Sun 8 Jul 07
"Celtic and their £10m European profit come to mind, for some reason. Parkhead is run according to sound business principles, as they never tire of telling us." . Is there something you'd like to tell us Mr Bell but lack the balls to say ? Were you an accountant in another life ?
"Celtic and their £10m European profit come to mind, for some reason. Parkhead is run according to sound business principles, as they never tire of telling us." . Is there something you'd like to tell us Mr Bell but lack the balls to say ? Were you an accountant in another life ?
Posted by: Number Cruncher, The desk on 6:26am Sun 8 Jul 07
Rangers beware of men of steel making alloy promises,let Leeds be your warning.Already it may be to late,when the smoke clears and the polish is dull on the mirrors,the Rangers fans will be saying we should have demanded more accountability,that dreaded word down Ibrox way accounts,time for them to be made public and audited.
Rangers beware of men of steel making alloy promises,let Leeds be your warning.Already it may be to late,when the smoke clears and the polish is dull on the mirrors,the Rangers fans will be saying we should have demanded more accountability,that dreaded word down Ibrox way accounts,time for them to be made public and audited.
Posted by: David McNicol on 7:27am Sun 8 Jul 07
"Parkhead is run according to sound business principles, as they never tire of telling us."
Nor should they ever tire of telling us. Lest we forget, Celtic Football Club went through their darkest hour a mere thirteen years ago. It is scandalous that the media at the time painted Fergus McCann as a bumbling idiot when he was nothing less than a visionary. Fiscal responsibility may not sound sexy, but it is absolutely necessary, as I am sure David Murray and Rangers are finding out.
As for Leeds, there but for the grace of god and all that. We fans should remember this every time we appeal to a chairman or a board to just "put their hand in their pocket" for one more star signing.
"Parkhead is run according to sound business principles, as they never tire of telling us."
Nor should they ever tire of telling us. Lest we forget, Celtic Football Club went through their darkest hour a mere thirteen years ago. It is scandalous that the media at the time painted Fergus McCann as a bumbling idiot when he was nothing less than a visionary. Fiscal responsibility may not sound sexy, but it is absolutely necessary, as I am sure David Murray and Rangers are finding out.
As for Leeds, there but for the grace of god and all that. We fans should remember this every time we appeal to a chairman or a board to just "put their hand in their pocket" for one more star signing.
Posted by: clayton-moore on 9:15am Sun 8 Jul 07
At last someone recalls Leeds as they really were. It may not have been Don Revie who introduced the terms "gamesmanship" and "professional foul" into football, but they will always be associated with him.
Think yourself lucky if you never had to watch Leeds in an English league game when they were kicking everyone around just to waste time.
Their biggest financial mistake was selling their ground and renting it back,it's always going to cost more, ask anyone who has fallen in the same trap with their house or flat.
And you can't raise money on someone else's property.
At last someone recalls Leeds as they really were. It may not have been Don Revie who introduced the terms "gamesmanship" and "professional foul" into football, but they will always be associated with him.
Think yourself lucky if you never had to watch Leeds in an English league game when they were kicking everyone around just to waste time.
Their biggest financial mistake was selling their ground and renting it back,it's always going to cost more, ask anyone who has fallen in the same trap with their house or flat.
And you can't raise money on someone else's property.
Posted by: Steven on 10:52am Sun 8 Jul 07
[quote][bold]David McNicol[/bold] wrote:
"Parkhead is run according to sound business principles, as they never tire of telling us." Nor should they ever tire of telling us. Lest we forget, Celtic Football Club went through their darkest hour a mere thirteen years ago. It is scandalous that the media at the time painted Fergus McCann as a bumbling idiot when he was nothing less than a visionary. Fiscal responsibility may not sound sexy, but it is absolutely necessary, as I am sure David Murray and Rangers are finding out. As for Leeds, there but for the grace of god and all that. We fans should remember this every time we appeal to a chairman or a board to just "put their hand in their pocket" for one more star signing.[/quote] McCann got a harder time off a lot of Celtic fans than he did off the media.
David McNicol wrote:
"Parkhead is run according to sound business principles, as they never tire of telling us." Nor should they ever tire of telling us. Lest we forget, Celtic Football Club went through their darkest hour a mere thirteen years ago. It is scandalous that the media at the time painted Fergus McCann as a bumbling idiot when he was nothing less than a visionary. Fiscal responsibility may not sound sexy, but it is absolutely necessary, as I am sure David Murray and Rangers are finding out. As for Leeds, there but for the grace of god and all that. We fans should remember this every time we appeal to a chairman or a board to just "put their hand in their pocket" for one more star signing.
McCann got a harder time off a lot of Celtic fans than he did off the media.
Posted by: Kenny Barclay, Glasgow on 11:02am Sun 8 Jul 07
"Parkhead is run according to sound business principles, as they never tire of telling us." Perhaps Mr Bell is just tired of his team coming second. Strange too that in an article that purports to uncover the disastrous business dealings of a once great power in the game, that he omits to tell us of a strangely familiar JJB merchandising deal.
"Parkhead is run according to sound business principles, as they never tire of telling us." Perhaps Mr Bell is just tired of his team coming second. Strange too that in an article that purports to uncover the disastrous business dealings of a once great power in the game, that he omits to tell us of a strangely familiar JJB merchandising deal.
Posted by: pc, leeds on 11:33am Sun 8 Jul 07
I call you a poor freelance writer, though I am biased. Let he who is without sin cast the first stone. Leedse not the first club to suffer financially at the hands of chairmen and boards who do not plan properly. The fans are always the ones to suffer in the end. They live for their team. be it in white blue or green. I ma sad you have attacked such agreat side as Leeds of the sixties and seventies. At that time every successful side needed fearless players and you belittle the great Scottisjh teams that triumphed in Europe at that time. Leeds too were endowed with brilliant Scottish players and how we wish for another Lorimer, Gray, McQueen and Jordan. Probably Rangers do too! It was a contact sport and still is to my mind, though the diving foreigners are spoiling it now. I hope the IR challenge will lead to a change of ownership and a change of manager and we'll be back. Just manage the money better. Yes I'm an accountant.
I call you a poor freelance writer, though I am biased. Let he who is without sin cast the first stone. Leedse not the first club to suffer financially at the hands of chairmen and boards who do not plan properly. The fans are always the ones to suffer in the end. They live for their team. be it in white blue or green. I ma sad you have attacked such agreat side as Leeds of the sixties and seventies. At that time every successful side needed fearless players and you belittle the great Scottisjh teams that triumphed in Europe at that time. Leeds too were endowed with brilliant Scottish players and how we wish for another Lorimer, Gray, McQueen and Jordan. Probably Rangers do too! It was a contact sport and still is to my mind, though the diving foreigners are spoiling it now. I hope the IR challenge will lead to a change of ownership and a change of manager and we'll be back. Just manage the money better. Yes I'm an accountant.
Posted by: Duncan, Glasgow on 1:31pm Sun 8 Jul 07
[quote][bold]Kenny Barclay[/bold] wrote:
"Parkhead is run according to sound business principles, as they never tire of telling us." Perhaps Mr Bell is just tired of his team coming second. Strange too that in an article that purports to uncover the disastrous business dealings of a once great power in the game, that he omits to tell us of a strangely familiar JJB merchandising deal.[/quote] Yeah, must be some sort of evil conspiracy. Ian Bell is certainly not a Rangers fan.
Kenny Barclay wrote:
"Parkhead is run according to sound business principles, as they never tire of telling us." Perhaps Mr Bell is just tired of his team coming second. Strange too that in an article that purports to uncover the disastrous business dealings of a once great power in the game, that he omits to tell us of a strangely familiar JJB merchandising deal.
Yeah, must be some sort of evil conspiracy. Ian Bell is certainly not a Rangers fan.
Posted by: Barney Battles on 7:39pm Sun 8 Jul 07
Good article about the demise of a once great English club. A pity then, Mr Bell, that you felt the need to finish it with a cheap and snidey comment about Celtic FC. Surely, if seeking a Scottish comparison to the Leeds Utd situation it must be Rangers under the 'astute financial guidance' of David Murray, especially during Dick Advocaat's watch. Failure to do so isn't 'the child's version' but more along the lines of a 'poor freelance writer.'
Perhaps you know when not to cross the line. It would take an investigative journalist with balls to write an article about the on-going financial affairs at Ibrox Park.
Don't step forward Mr Bell because it is certainly not you.
Good article about the demise of a once great English club. A pity then, Mr Bell, that you felt the need to finish it with a cheap and snidey comment about Celtic FC. Surely, if seeking a Scottish comparison to the Leeds Utd situation it must be Rangers under the 'astute financial guidance' of David Murray, especially during Dick Advocaat's watch. Failure to do so isn't 'the child's version' but more along the lines of a 'poor freelance writer.'
Perhaps you know when not to cross the line. It would take an investigative journalist with balls to write an article about the on-going financial affairs at Ibrox Park.
Don't step forward Mr Bell because it is certainly not you.
Posted by: Shug, Glasgow on 8:14pm Sun 8 Jul 07
Hey lads, Leeds are 33-1 to get relegated from League 1 next season. Worth a punt surely.
Hey lads, Leeds are 33-1 to get relegated from League 1 next season. Worth a punt surely.
Posted by: Mark Ash, Stoke on 11:19am Mon 9 Jul 07
Just a few points to pick up on Ian. You forgot to include the old chesnut "the title Man Utd lost" rather than the one we won in 1992. Your "yes really" sarcasm was perhaps not too misplaced in relation to Howard Wilkinson but like everyone else who has access to a word processor you can`t resist a jibe at David Batty. He did a far superior job for Leeds than Makalele has ever done for Chelsea, yet a liking for beans and toast and a pronounced Yorkshire accent seem to cloud a lot of judgements about his football ability.Yawn Yawn yes Bremner and co were a bunch of dirty buggers but surely any successful team has a mean streak.Skillful players got kicked and Leeds were not the only team to mix it back in the good/bad old days. O'Leary's team was all the more endearing to Leeds fans when the likes of Batty, Smith, Mills, Bowyer & Radebe displayed similar characteristics to Eddie Gray's old muckers.However above points aside you make some good points in a well written piece.
Just a few points to pick up on Ian. You forgot to include the old chesnut "the title Man Utd lost" rather than the one we won in 1992. Your "yes really" sarcasm was perhaps not too misplaced in relation to Howard Wilkinson but like everyone else who has access to a word processor you can`t resist a jibe at David Batty. He did a far superior job for Leeds than Makalele has ever done for Chelsea, yet a liking for beans and toast and a pronounced Yorkshire accent seem to cloud a lot of judgements about his football ability.Yawn Yawn yes Bremner and co were a bunch of dirty buggers but surely any successful team has a mean streak.Skillful players got kicked and Leeds were not the only team to mix it back in the good/bad old days. O'Leary's team was all the more endearing to Leeds fans when the likes of Batty, Smith, Mills, Bowyer & Radebe displayed similar characteristics to Eddie Gray's old muckers.However above points aside you make some good points in a well written piece.
Posted by: disraelite, co meath on 2:53pm Mon 9 Jul 07
[quote][bold]Dave Sowden[/bold] wrote:
I liked the piece, a little harsh on the great Leeds team of Bremner et al but I've seen much worse! My one complaint is how on earth can the phrase "deeply admirable" be applied to Peter Ridsdale in any way, shape or form?
[/quote] Dave,
It's a little device known as irony. The next line details Ridsdale's "executive goldfish".
Nice piece Ian. You have a fine turn of phrase, none better than "If your side was up against [Bremner], three words waited to be permed: b*stard, dirty, little."
Dave Sowden wrote:
I liked the piece, a little harsh on the great Leeds team of Bremner et al but I've seen much worse! My one complaint is how on earth can the phrase "deeply admirable" be applied to Peter Ridsdale in any way, shape or form?
Dave,
It's a little device known as irony. The next line details Ridsdale's "executive goldfish".
Nice piece Ian. You have a fine turn of phrase, none better than "If your side was up against , three words waited to be permed: b*stard, dirty, little."
Posted by: Mike Barnes, Milton Keynes on 12:08am Wed 11 Jul 07
One sided as always. Leeds had "dirty" players but so did every side in those days. No one ever seems to mention Ron Harris chasing round half the pitch just to stamp on the back of Eddie Gray's knee in the FA Cup Final replay. That's be cause it was dirty Leeds but sophisticated Chelsea. Ron himself was honest enough to admit that he was told to stop Eddie and that's what he did, no attempt to play the ball as it hadn't been anywhere near Eddie for about 5 minutes! David O'Leary can't be blamed for the debacle that is Leeds, that "honour" must go to Ridsdale. It was his job to say No when the demands got too high.
One sided as always. Leeds had "dirty" players but so did every side in those days. No one ever seems to mention Ron Harris chasing round half the pitch just to stamp on the back of Eddie Gray's knee in the FA Cup Final replay. That's be cause it was dirty Leeds but sophisticated Chelsea. Ron himself was honest enough to admit that he was told to stop Eddie and that's what he did, no attempt to play the ball as it hadn't been anywhere near Eddie for about 5 minutes! David O'Leary can't be blamed for the debacle that is Leeds, that "honour" must go to Ridsdale. It was his job to say No when the demands got too high.
Posted by: James Gray, Germany on 6:18pm Sat 14 Jul 07
I remember the Leeds team under Don Revie. Everybody (except Leeds supporters) hated them - not because they were dirty but because they were so mercilessly boring.
And when they played Liverpool it was always Match of the Day, even though everybody knew it would put them to sleep. A goalless draw was a very common result and 1:1 was a great game. Pathetic.
I remember the Leeds team under Don Revie. Everybody (except Leeds supporters) hated them - not because they were dirty but because they were so mercilessly boring.
And when they played Liverpool it was always Match of the Day, even though everybody knew it would put them to sleep. A goalless draw was a very common result and 1:1 was a great game. Pathetic.