Forbidden City Controversy over Starbucks
The presence of a Starbucks coffee shop within the Forbidden City in China has sparked a heated debate regarding the preservation of Chinese culture versus the influence of Western brands. Roger Moore, in his article for the Scottish Sunday, highlights the clash between modern and traditional elements within the historical site. Rui Chenggang, a Chinese TV anchor, criticized the presence of the Starbucks as "visual pollution," causing the Palace Museum to reconsider its decision to allow the shop to remain.
Restoration Plans for the Forbidden City
As part of the restoration plan for the Forbidden City, the Chinese authorities have already removed one-third of the shops, aiming to restore the original layout by 2020. The decision on whether Starbucks will remain within the Forbidden City will depend on the overall design plan set to be released in the first half of the year. Starbucks has been operating in the Forbidden City since 2000 and has seen significant success, with sales increasing by more than 30% annually. Despite the controversy, some argue that the presence of Starbucks blends well with the surroundings and has not caused any damage to the historical site.
Foreign Firms and Cultural Sensitivity
The Starbucks controversy serves as a reminder for foreign companies operating in China to be aware of cultural sensitivities. In the past, protests led to the eviction of a Kentucky Fried Chicken from Beihai Park, and Beijing banned a Nike advertisement featuring a US basketball star engaging in martial arts. The furore over Starbucks shows the risks of arousing age-old sentiments and the importance of understanding and respecting local culture.
The Impact on Hotels
When it comes to preserving cultural integrity, the Forbidden City and its controversies also draw attention to the hotel industry. Hotels located near historically significant sites must navigate the delicate balance between providing modern amenities and respecting the heritage of the area. With the increasing popularity of cultural tourism, travelers are increasingly seeking accommodations that complement their cultural experiences. Whether it's incorporating traditional design elements or offering authentic local cuisine, hotels play a crucial role in enhancing the overall experience for visitors.
The appeal of staying in a hotel near a historical site lies in the opportunity to immerse oneself in the local culture and history. It is essential for hotels to strike a balance by respecting the heritage while offering modern comforts. Many hotels have taken steps to preserve the atmosphere and charm of historical locations by renovating heritage buildings and using traditional materials in their interior design. This approach not only enhances the guest experience but also contributes to the preservation of cultural heritage.
Furthermore, hotels can contribute to the local community by promoting local craftsmanship and traditions. By sourcing furnishings, artwork, and amenities from local artisans, hotels can support the local economy and showcase the region's unique cultural heritage. This approach adds authenticity to the guest experience and fosters a deeper connection with the destination.